I’ve known Dave and Dustin for years and when Dave approached me about creating a new sign and a few shirt designs for their shops last year, I was thrilled. I get to walk by my sign every day.

The horseshoe motif is a reoccurring visual for Collective and the playful “you found it” language refers to the somewhat-hidden locations for each of their shop, which became prescient with the Ziegler Park expansion this past year.