Graeme Wilson is an incredibly talented photographer. We had previously worked together at Mabus Agency, and you can see his work for No Time 2 Cook. When he moved back to Scotland, he took up wedding photography full-time. We collaborated to develop this identity based on the celebration, taking visual cues from confetti and lighting.
Weddings are celebrations — of life, love, family, and friends — and people want to remember them as one of the best days of their lives. We wanted to reflect that happiness and excitement in every aspect of his brand, from the color palette to the unique hand-drawn logo, in a way that did not overshadow his stunning photographs.
While Graeme loved the monograms and Scottish illustrations (especially the Saltire) from the first identity we developed together, it was ultimately a bit too moody and dark; it did not reflect Graeme’s personality or the quality of his photography. I’m glad we took another pass at it.