No Time 2 Cook is a line of frozen entrées, sides, and soups created by Karen Kurr in Oxford, Mississippi. Karen approached the team at Mabus Agency for a package update, which turned into a complete rebrand with custom photography, a website, and several helpings of her Chicken and Dressing.
Creative Direction: Paul Mitchell
Photography: Graeme Wilson
Mabus Agency
For the packaging, we knew that most of her made-from-scratch family recipes were not photogenic in their final form, so we decided to emphasize the all-natural, high-quality ingredients that made Karen’s dishes unique in the marketplace. We also worked with Karen to develop wine pairings and additional recipes to make these dishes a meal.