“Featuring hundreds of haunted, historical, and supernaturally-significant artifacts, the Traveling Museum of the Paranormal & Occult is the world’s only mobile Museum of the unexplained. Expertly curated by Dana and Greg Newkirk, preeminent researchers of the supernatural, the roving exhibition invites curious visitors to inspect, investigate, and even handle rare artifacts collected from infamous hauntings, parapsychology breakthroughs, mysterious cryptozoological discoveries, and more.”

In contrast to Planet Weird’s bright and modern brand, Dana and Greg wanted the branding for the Museum to feel dark, secretive, and mysterious. Inspired by vintage occult books and posters, we created a primary medallion logo and a few simpler typographic lockups for flexibility. The brand pattern is designed with public-domain patent diagrams and antique botanical illustrations to reference the various artifacts and projects that are part of the Museum.

Photography: Karl Pfeiffer
Instagram: Dana and Greg Newkirk